Jumio BrandVoice: How Selfie-Based Technology Can Create Trust And Security For Online Dating Platforms

It is absolutely vital for dating sites to verify information provided by a user. This means that customers will trust the person they are talking to online, safe in the knowledge that their account has been verified, and is not a bot. They will also know that the dating site actually knows the real-world identity of the user should a date take the wrong turn.

Providers of innovative identity proofing and authentication are bringing about a step change for businesses, online dating sites included. Using cutting-edge AI and video-selfie technology, the real-world identity of a user setting up an online account can now reliably be proven. When opening an account, the user will be asked to take a picture of a government-issued ID using their smartphone or webcam — this creates a reliable trust anchor and checks the ID for fraud. Then, the user will be asked to take a corroborating selfie which includes a built-in liveness check to ensure the person is physically present . It’s at this step that a digital representation of the person’s face is created, a 3D face map that can be kept on file for downstream authentication events.

Dating sites could also use the selfie to prove that the user accessing the account is still the person who set it up in higher-risk examples. Let’s say a user wants to verify the real identity of the person they’re about to meet for a date. In this unique scenario, that person would be prompted to take another quick video-selfie, which would create a fresh 3D face map that could then be immediately compared to the original 3D face map created when the account was opened.

Of course, putting your heart on the line is never a risk-free proposition. But, by leveraging the power of face-based biometric verification and authentication solutions, online daters don’t need the additional worry of scammers taking advantage of them. Online dating sites and apps, including Facebook Dating, need to take a deeper interest in the trust and safety of their users if they want to cultivate safer ecosystems.

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