which reveals the perspectives of UK businesses and what steps are being taken to prevent underage access.An overwhelming majority believe it is important that minors do not access their company's age-restricted product or service.
Over a quarter depend on a self-assessment form, 20% use document verification and a further 10% employ the use of a credit check report But, it’s also clear from the research, and some of the subsequent interviews we conducted with key players in some of these spaces, that taking a one-size-fits-all approach makes little sense.
Many of the companies surveyed that sell potentially harmful products are already using more robust forms of age verification, but others value more anonymous methods. For example, it’s not surprising that the porn industry doesn’t adopt more robust forms of identity verification — doing so would crush their conversion rates as many visitors will simply not subject themselves to sharing a picture of their ID or selfie.
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