Burberry, Versace

Burberry, Versace

Jonathan Akeroyd Named CEO of Burberry

Jonathan Akeroyd will return to the U.K. after a five-year stint as ceo of Versace.

10/20/2021 10:00:00 AM

Versace chief executive Jonathan Akeroyd is returning home to the U.K., taking the top job at Burberry .

Jonathan Akeroyd will return to the U.K. after a five-year stint as ceo of Versace .

, were said to be joining the company.In the end, neither deal materialized but Akeroyd will now be working closely with Tisci, who is Burberry’s chief creative officer.Last month, the executive also worked with Jones as part of aone-off, fashion swap collection

between Versace and Fendi, dubbed “Fendace.” Donatella Versace designed a Fendi collection while Jones, Fendi’s artistic director, did the same with Versace.Akeroyd proved to be a steady pair of hands during his 12-year stretch at Alexander McQueen, guiding the company through a rollercoaster of highs and lows, and most importantly shepherding it through the suicide of Lee Alexander McQueen in 2010.

Not long after McQueen’s death, there was more drama at McQueen — albeit more positive. Kate Middleton tapped the house’s new creative directorSarah Burtonto design what would become the most famous wedding dress in the world for her marriage to Prince William in 2011. headtopics.com

His background has served him well, according to Bernstein’s Luca Solca, who published a flash report following the Akeroyd announcement.“Jonathan has earned significant experience at Kering and at Capri. He was successful in making Alexander McQueen one of the most vibrant brands within Kering, despite the loss of the eponymous designer in 2010. His experience seems relevant, as Burberry’s position in the market is somewhere in between the high-end European luxury brands and the more commercially focused American accessible luxury brands. We believe it is important that Burberry appoints a ‘merchant’ as ceo, an executive with strong commercial and marketing skills.”

Solca also noted that, Burberry’s coo and cfo, “provides a solid complement to Jonathan, with solid experience in cost control and finance.” Read more: WWD »

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