John Boyega Stepping Down as Jo Malone Brand Ambassador

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John Boyega is stepping down as a brand ambassador for the British perfume and candle company Jo Malone after the brand reshot a video he created for the Chinese market

.actor tweeted on Monday."When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign."for taking an ad Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran .

He added,"While many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone. It’s back to back but I assure you this will be dealt with swiftly. I don’t have time for nonsense. We press on and strong. Stay blessed people."

 

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He’s a cry baby. Enough of this dude

We understand these companies don’t really care, but the hamfisted way they remind us that they don’t is remarkable

A commercial was what did it for him? Well I’m glad it was something.

ABSOLUTE CHAD

King

Can this dude seriously not catch a break?

What a fucking boss

When the guy isn’t stuck in a contract that has him defend companies with his body, he can grow a spine and call shit out.

Legit love this man.

838380 Good. He sucks.

It's ironic how all these companies claim to be pro POC & LGBTQ+, but won't hesitate to remove them when foreign money is on the line.

King move

This guy just can’t catch a break

Blocked by JohnBoyega just 4 saying I didnt agree with his reasons on the JoMaloneLondon issue & it wasnt race related, was market related. Michael & Janet Jackson were huge in Asia. Sorry 2 hurt his ego didn't mean 2. Blocking people not being rude 2 u makes u look entitled

The brand will do just fine. Cos it was never a race issue. His lack of experience in business being disgruntled he automatically said Race. U check any Ad u will have several versions of it internationally regardless if its white actors.Cos white actors R also unknown abroad.Duh

First Chinese Star Wars posters and now this?

The man is such a hypocrite and if he were white we'd call him a racist. He refuses to watch Lord of the Rings because it is full of white people and doesn't represent him, like most Chinese films. But expects Chinese people to watch him, even though he doesn't represent them!

Chad.

thatstarwarsgrl Hahahahahaha

As he should.

thatstarwarsgrl

thatstarwarsgrl Standard trend for companies bendingthe knee for China bucks. JB had his presence on the Disney trilogy posters minimized on ones for the China market. Black Panther mask/face, Mulan and all the Chinese butt kissing in that debacle. The NBA also shuts up for the China $$$$

Oii they dint only reshoot, the cut him off it.. don’t downplay it

If he got paid off by Jo Malone he should donate the money...

I hope things really come together for John Boyega these companies are taking the piss with him. JohnBoyega

If a country could get any more racist, it’s the one in Asia.

'Social media users also blasted Disney-adjacent Marvel in 2018 for early film posters for Black Panther that showed lead actor Chadwick Boseman masked, unlike posters in the U.S. that showed him unmasked.'

It was for the Chinese market why would he shoot people that don’t relate to them?

Let's see if he has the balls to say that the company did this because the Chinese market is racist or will he chicken out and blame white people again.

The power of where the money comes from... Wawawaw

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