Joe Biden projected to spend twice as much as Trump on TV ads by Election Day, analysis finds

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A new analysis find that President Donald Trump and Democratic presidential nominee Joe Biden will spend a combined total of between $2.75 billion and $2.8 billion by November 3, but Biden's campaign will double the amount Trump will spend on television advertising.

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Both candidates have recently spent the most on ads in Florida, a state that many political observers believe Trump will need to win to have a realistic chance of retaining the presidency. However, the Biden campaign has been able to spend significantly more because it has dwarfed the Trump campaign in terms of available cash.

Supporters of Democratic presidential nominee Joe Biden drive past supporters of President Donald Trump in Miami, Florida on October 18, 2020.Advertising Analytics data shows that Biden spent $53 million on ads in Michigan, Wisconsin and Pennsylvania, compared to $17 for Trump, according to a. The paper says that 80 percent of Trump's ads were negative, with 62 percent being"all out attacks" on Biden.

"Television ads are a small piece of the voter outreach puzzle and the Trump campaign has perfected the art of utilizing them in the most strategic, surgical way possible," Samantha Zager, deputy press secretary for the Trump campaign, told the."It makes no sense to run TV ads in states we know we're going to win, and in other states, they're a useful tool to reach the right voters with the right message.

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