Jessica Alba

Jessica Alba Sees Nine-Figure Windfall As The Honest Company Goes Public

Alba's stake in The Honest Company is valued at nearly $130 million, as the firm reminds investors that 'the success of our brand' is dependent on the Hollywood star

5/5/2021 11:21:00 PM
Jessica Alba

Alba's stake in The Honest Company is valued at nearly $130 million, as the firm reminds investors that 'the success of our brand' is dependent on the Hollywood star

Jessica Alba earned an honest fortune on Wednesday. The Honest Company went public on Wednesday morning, raising $413 million in its IPO. The company, which trades on the Nasdaq under the ticker HN…

In addition to her stake in the company, Alba is set to receive a one-time $2.6 million dividend, and on April 26 signed a new employment agreement with the company, which will include a $700,000 base salary beginning in 2022, an annual cash bonus worth up to $500,000, and annual restricted stock units valued at $1.5 million, rising to $3 million in 2024.

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The hefty annual payout is due in part to the fact The Honest Company is so closely tied to Alba.In its IPO prospectus, the company told potential investors that “we believe that the success of our brand depends in part on our ongoing affiliation with Jessica Alba,” noting that it has a likeness agreement with the Hollywood star, which she can terminate at any time with written notice. “The loss of the services of Ms. Alba, or the loss of our ability to use Ms. Alba’s likeness, could have an adverse effect on our business, financial condition, results of operations and prospects.”

The company also touted Alba’s robust following on social media, writing that “with a significant global reach including more than 39 million social media followers worldwide across social media accounts, she has an innate and invaluable ability to resonate and engage with the consumer, driving trends across demographics and generations,” adding that “we depend on Ms. Alba’s social media reach and influence to connect with consumers and provide insight on current trends.” headtopics.com

Alba is also critical to the company’s future, which will include international expansion. “We plan to accelerate our growth outside the United States by leveraging the Honest brand and global reach of Jessica Alba,” the company wrote in its prospectus. “We plan to prioritize markets where consumer trends towards clean, ingredient-led products in our categories are accelerating.”

Read more: Hollywood Reporter »

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She’s a Great example of beauty with brains ... Windfall! I love this headline. Like jessicaalba hasn't been working her butt off for the past 7 years building this company building this brand and still acting, all the while being a mom. Way to totally minimalize this, like she bought $BTC and sat around then sold it!

Inside Jessica Alba’s Long And Turbulent Road To Taking The Honest Company PublicThe household products company will go public this week after a tumultuous few years overshadowed by lawsuits and increasing competition.

Inside Jessica Alba’s Long And Turbulent Road To Taking The Honest Company PublicThe household products company will go public this week after a tumultuous few years overshadowed by lawsuits and increasing competition.

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The Honest Company will dig into next stage of growth after IPO, founder Jessica Alba saysThe Honest Company's public market debut will start a new stage of growth for the consumer products company, according to actress and founder Jessica Alba .

Jessica Alba to take more of a backseat role at The Honest Co.Although Jessica Alba is the face of The Honest Company, she plans to take a giant step back after the company goes public and collect a $600,000 salary Whoa! Dark Angel and Sin City 😍