Jesse McCartney's 'Yours' Video & Interview on the New Song

Billboard premieres the video for “Yours” and chats with McCartney about how “Yours” is the beginning of his most vulnerable chapter yet.

4/10/2020 4:30:00 PM

Here’s why JesseMcCartney feels like his new single “Yours” is the beginning of his most vulnerable chapter -- and his “best songwriting” -- yet

Billboard premieres the video for “Yours” and chats with McCartney about how “Yours” is the beginning of his most vulnerable chapter yet.

Mar 21, 2020 at 2:30pm PDTOne of the most striking lyrics in “Yours” is “I’ve been an album flop away from being done.” Did you really feel like that in the past?Listen, every successful artist, at some point in their career, has had their failed attempt at putting out music -- maybe for the exception of Taylor Swift [

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Laughs]. It seems like any artist -- any professional, really -- will tell you that their greatest achievements are only sort of magnified by their big failures. I’ve experienced that for sure. I’ve put out projects that weren’t as well-received as others, but it’s how you bounce back from that and how you use it to motivate your next project.

Before “Yours,” what was your favorite love song you’ve written and/or recorded?I would probably say [Leona Lewis’ 2008 hit]That song was the biggest hit I’ve ever had, even bigger than “Beautiful Soul,” I just happened to not sing it. I think people are a little surprised when they find out that I [wrote] that song.

I loveperforming it live-- I play it behind the piano by myself, and it always feels just bigger than life. It has such a big impact on the audience, and it’s one of those global anthem sing-along songs that can get the crowd going.The “Yours” video sees you playing a lot of different characters that are representations of the song’s lyrics. How did that come together?

Nick Peterson directed this video -- I wasn’t crazy about his initial idea, but his reel was a big game-changer for me. I could tell he’s this very cinematic director, and he was very skilled and technical. So I got on the phone with him to brainstorm. We kept a dialogue open for a week, and ultimately came across this idea where I would play all of these different characters and roles that I sing about in the song. I love getting into different characters, and I think it represents the song pretty clearly.

In recent years, I’ve had a heavy hand in helping to develop theidea, or creating it myself. The last three videos, I feel like, have been the best videos that I’ve done in my career, and it’s partly because I’ve realized if I want this to be great, I’ve got to communicate with the director what I realize I want.

Was it weird seeing yourself bald?Yes, it was. Listen, the guy had a nice cue-ball head -- I don’t envision that for myself [Laughs], but it was definitely one of those things that’s got shock value.When you were a teenager onTiger Beat, like you feature in the video, did you imagine you’d still be making music nearly 20 years later?

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I’d always dreamed that this would be forever my career. Often, when you have years where you’re celebrated by a group of young, not necessarily discerning, fans -- no offense [Laughs] -- the madness of that can [make people] in the industry immediately dismiss you as this young, “shot in the dark and that’s it” kind of guy. I never wanted it to fizzle out, and I really worked hard to not let it fizzle out.

I always thought that whether it was in music or in acting, I’d always find an avenue to keep my creative mind alive and thriving. I am very happy, though, that I was able to remain making music and make a living doing it.You turned 33 the day before “Yours” arrived. What would 33-year-old Jesse tell 17-year-old Jesse?

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JesseMcCartney Definitely 👏👏👏❤️❤️❤️ JesseMcCartney May you find the renewal of hope, health, love and the spirit of God. Happy Easter to you and your adorable family!❤️🙏 JesseMcCartney 😊❤️👏🙌 JesseMcCartney 'yeah i've been an album flop away from being ... done' 🥺 JesseMcCartney 1075theriver

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