Jenna Lyons might have spent her career in fashion, but the cofounder of LoveSeen, a new direct-to-consumer brand specialized in false eyelashes, feels like she’s been part of the beauty space forever.
“There’s nothing more bizarre than launching a business from scratch, other than doing it in the middle of a pandemic,” Lyons continued. “However, we made these lashes for people to wear every day,” she said, adding the response to LoveSeen has been “phenomenal.” “Creative businesses are problem-solving businesses,” Lyons said. “I think of creative as a service business — you are servicing an idea. They’re interrelated.
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