Jen Atkin Dishes on OUAI X BYREDO's Limited Edition Leave-in Conditioner - E! Online

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Jen Atkin Dishes on OUAI X BYREDO's Limited Edition Leave-in Conditioner

We interviewed this celebrity because we think you'll like their picks. The products shown are from the celebrity's own product line or a brand they are paid to endorse. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!., you know just how good every product smells.

Just like the other products, this one truly delivers. This leave-in conditioner is essentially multiple products in one because it hydrates, provides heat protection , and fights frizz. And, of course, it smells amazing, since the formula includes BYREDO'sPrior to the launch, we spoke to Jen about the collaboration with BYREDO and why OUAI customers were begging to bring the scent back.

JA: The product: OUAI's do-it-all detangler that hydrates, provides heat protection and fights frizz. The fragrance: BYREDO's iconic Mojave Ghost – a woody composition inspired by the soulful beauty of the mojave desert. We received a TON of requests to bring it back. Plus, most of OUAI's scents combine floral and musky notes, Mojave Ghost has a similar composition. The fragrance wears well in hair alone or layered with other scents. Leave In Conditioner is often used in tandem with other products, so pairing the product with a scent that works well with others was important.

Also, the story of the Ghost Flower, which brings a bit of life and vibrancy to the dry, Mojave desert and can withstand heat, can be compared to how leave in conditioner brings hydration and life back to dry hair and has heat protectant properties to help hair also withstand heat.JA: This time around was pretty seamless. We knew we wanted to go with Mojave Ghost again, but decided to switch up the product.

 

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