Jake Paul and Walmart announced Wednesday that the YouTuber-turned-boxer has launched his own men's personal care line with the company. Paul, 27, has founded W, which is rolling out exclusively at Walmart that includes body wash, body spray and antiperspirant deodorant in three scents. By August, its portfolio will expand to include the likes of 2-in-1 shampoo-conditioner, bar soap, face wash, pomade and hair gel.
Paul is never one to shy away from the spotlight, but in this go around, he admited he is "a bit nervous," but confident. "We've put so much work into this for the past two years. This is, like, my baby. It's my vision," Paul said in a recent interview with FOX Business. "I came up with the name, the product, the category, all the scents, everything. This is my reign, this is my biggest creation. Definitely nervous to see how the world receives it.
Nothing had changed, and that I could create a better product with better formulas," he said. So, he took his mindset from YouTube, boxing and his marketing abilities in his other projects and put it together for W. "There was so much room for innovation. One thing that I'm good at is having the vision for something," Paul says. "When I started in YouTube, I saw everything that vloggers were doing wrong, that was boring, that was outdated, and I came in and changed that.
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