Jake Burton alive and bristling in 'Dear Rider' documentary

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Over a four-decade career, the late snowboarding pioneer Jake Burton created a billion-dollar industry that forever changed life on the slopes. His struggles and successes are examined in a new documentary on HBO.

But in large part because Burton had been plotting out the movie of his life story well before his death, and knew exactly where he wanted to go with it, much of the fluff that might have accompanied such a project so soon after his passing never makes the cut. A lot of the hard truth of what it took to build a snowboarding empire, then leave it behind too soon, comes to light.

It includes backbiting and lawsuits, while also touching on Burton’s potentially career-killing miscalculations at the sport’s outset. The most notable involves prickly issues surrounding the patent for the snowboard that turned Burton, both the man and the company, into something of a pariah within the sport they created. The chapter ends with Kelly’s untimely death in an avalanche in 2003.

Being OK with that allowed Burton, and his company, to overcome their rough beginnings and blossom into what they became as the upstart ’80s became the 2010s. For those new to the snowboarding scene, the old snapshots and film clips of Burton — sometimes sneering, always bristling, never afraid to challenge the snobby ski suits in America and across Europe — are a stark reminder of how much work it took to elbow out room for himself and his baggy-panted diehards on the mountain.

 

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