It's Time We Talk About Blackfishing

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When non-Black artists manipulate Black aesthetics, Blackness becomes a choice, where one picks and chooses the parts they want and leaves behind what’s unappealing. This is obviously not the case for Black people.

.” Critics accused Nelson of exploitation of Black cultural aesthetics, such as darkened skin, curly hair and clothing style. This misuse of Black aesthetics once again sparked conversations about numerous non-Black artists’ tendencies to utilize Black aesthetics for personal profit.

In music videos by non-Black artists that employ Black aesthetics, they are typically only used when signalling one or more of the following sentiments: sexual desire, “criminal” or “bad” behavior, or a sort of bold “sassiness” or assertiveness.

Additionally, artists frequently Blackfish when they want to perform a sort of self-reinvention or reimagination of their performance identity. This is frequently a characteristic of artists who leave their “well-behaving” and “modest” pasts behind in favor of profitable self-redefinitions as “bold,” “misbehaving” and “sexually liberated.” In such situations, artists co-opt preexisting Black aesthetics to create a profitable identity that reinforces Black stereotypes.

 

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