'It's the Freedom for Me': Brands Have Already Ruined Juneteenth

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Corporate America has found a way to commercialize the emancipation of slaves. Thanks?

The biggest issues and questions we have are 1) Who trademarked the word “Juneteenth?” 2) Are you serious? 3) Why when an ice cream is created to celebrate African American “liberation” does it have to be a Great Value Walmart brand? Did our freedom come at a bargain? 3) Are the profits really just going right back into Walmart’s pockets?The brand’s slogan read, “share and celebrate African-American culture, emancipation, and enduring hope.

Walmart, for example, has released a fully fledgedentitled section that features t-shirts, napkins, party hats, koozies that say, “It’s the freedom for me.” And all I can do is let out a deep ancestral sigh. What’s particularly concerning is not only that Walmart, Dollar Tree, Party City, Amazon wasted no time finding ways to commercialize Juneteenth, but did so with stereotypical phrases, pandering marketing, and racially insensitive products.Of course, commercializing holidays is nothing new.

 

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Walmart is that white person that thinks they can say the n-word because they hang out with black people. Smh

It’s the slavery for me!! Not to be moneytized

There is nothing wrong with simply celebrating it. This is from the same race that says 'representation is everything.' If they didn't celebrate it they would ask why did they leave black people out. I am glad to see this instead of the Fourth of July Juneteenth BlackTwitter

This is unbelievably offensive and just plain tacky.

It’s the freedom for me . 🙃

Simply put it doesn’t need to be commercialized. I’m fine with making it a holiday and recognizing it and using the day as a means to educate Americans on the significance however beyond that leave it be. We got this.

Leave it to virtue-signaling liberals to think that they know what Blacks want... YOU DON'T. Give have given that money spent to a legit charity that is not BLM.

When you look into the optics the sole reason why slavery was abolished systematically around the world was so that the economic model of capitalism worked (paid workforce = economic stimulus), this feels a bit ironic to me, ngl. (I remember learning that in high school btw)

In the Walmart 'Juneteenth' ice cream, the red velvet represent the blood of the slaves and the cream cheese represents the slave owners. The renaming of it represents the thief of a African American product.🙄 Geez walmart!!!

Historically every move to make the US a multicultural democracy from civil war/reconstruction to civil rights movement hinges on “awareness”. This happened by newspaper, universities 3 special news broadcasts. Today most don’t read but consume. The debate is if this medium works

Hahahahaha terrible products

A white company really tried trademarked Juneteenth …

Corporations will do anything to get sales huh

And Walmart has tried to trademark Juneteenth.

'As long as the mind is enslaved, the body can never be free. Psychological freedom, a firm sense of self-esteem, is the most powerful weapon against the long night of physical slavery.' — Martin Luther King, Jr.

I just noticed it's red velvet/to add insult to injury (because corporations assume all black people love red velvet cake.) Besides the fact that Juneteenth is a day of observance

What happens here is, don't buy the junk. Juneteenth isn't about capitalism.

There are not Juneteenth colors.

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