“When unscripted programming is at its best, it’s reflective of the real world,” says Brandon Riegg, vice president of unscripted and documentary shows at Netflix. “It can be one of the most broad or diverse categories: There are shows that are aspirational or influential but ultimately relational.”
What will surface for 2022’s Emmys? It’s anyone’s guess; the nature of many reality TV shows is that they can skip a year or three while preparing for the next entry, while others can have multiple “seasons” in a single year. In 2020, Netflix’s “Cheer” took home three Emmys, a fact that still baffles creator Greg Whiteley.
That echoes Heidi Klum’s experience. While pitching “Project Runway” in the mid-2000s, she says she was told by executives, “Why would we want to watch people sew?” Two Emmys and 19 seasons later, “Runway” is still running , and she’s moved on to Prime Video’s “Making the Cut,” a similar series where she’s an executive producer, a judge and a host. “We were always about finding talented people,” she says. “That’s the premise of everything I wanted to be a part of.
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