looks very different this season. The key missing element is live runway shows, which are typically the main stage for models to make their mark throughout the month. Without back-to-back catwalks and fittings to dominate their schedules, they’re tackling New York Fashion Week with a new mindset and a new set of expectations.
“When I started, I loved doing shows because of the adrenaline,” Mexico City native and model Issa Lish tells“As time went by and I started shooting more [campaigns and look books], I realized it’s easier and more comfortable to get to know the people you’re working with. Two hours at a show is great, but there is so much happening around you that if you don’t cocoon yourself, you can get lost.”tagged along for her day on the set.
Since an IRL show wasn’t possible, Sui created a 3D image set for her look book and video to match her dreamy, escapist collection. At the shoot in Chelsea under strict COVID-19 guidelines, she brought the magic we’ve experienced at her shows to an entirely new, virtual experience. Here, follow Lish as she preps for the shoot, and see how it turned out on
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