Isabel Marant

Isabel Marant

Isabel Marant Launches Vintage Site, Endowment Fund

Isabel Marant is launching a secondhand site that will take donations of used clothing from the label in exchange for vouchers.

6/18/2021 10:31:00 AM

Isabel Marant is launching a secondhand site that will take donations of used clothing from the label in exchange for vouchers.

Donators of used clothing from the label will be granted vouchers; proceeds will go to an endowment fund supporting artisan craftsmanship.

Dubbed Isabel Marant Vintage, the label will select donated items that can be restored and resold, with proceeds used to fund an endowment.The Isabel Marant Endowment Fund will support women’s education and artisan craftsmanship in indigenous communities.

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“Based upon the notions of sustainability and heritage, this initiative provides an effective solution toward making fashion more circular,” said the label in a statement.Vouchers can be used for purchasing clothing at the label in stores or online, including on the vintage site, which will also sell deadstock garments, shoes and accessories from past collections.

To promote the launch of the program, the label will sell a bundle of five surprise pieces on Friday, priced at 145 euros.In other examples of labels that are offering platforms to resell used clothing, Ba&sh launched a resale platform last year. Read more: WWD »

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