Into the Wonka-Verse: Behind Netflix’s Massive Roald Dahl Deal

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Netflix’s acquisition of the Roald Dahl Story Company would seem to represent an avenue toward everything the streamer wants to do as it looks beyond its core business

would seem to represent an avenue toward everything the streamer wants to do as it looks beyond its core business.

The blockbuster deal announced early Wednesday gives Netflix rights to the prolific author’s entire catalog — and a potential way into several businesses outside Netflix’s core work of series and films, including gaming, live events and merchandising. It also marks the latest and potentially largest investment for Netflix in creating an IP-based universe that it owns outright.

While terms of the deal weren’t disclosed, it is all but certain to be the biggest IP acquisition deal ever for Netflix, given its historically light dealmaking.

 

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