Intergenerational Love: Why OG and New School Reggaeton Artists Continue to Collaborate For the Future of the Genre

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Billboard speaks with Wisin, Jowell & Randy, JhayCortez and RauwAlejandro about the genre's culture of intergenerational collaborative songs and albums.

When Jhay Cortez was a shy 12-year-old, his only friend was reggaetón legend Don Omar -- at least through his headphones.

In the last year alone, countless cross-generational collaborations have landed in the top 10 of the Hot Latin Songs chart. Myke Towers alone has three, including"Mi Niña," with Los Legendarios and Wisin,"Travesuras," with Nio García, Casper Magico, Ozuna and Wisin y Yandel, and "La Curiosidad" with Jay Wheeler and DJ Nelson.

Cortez and Wisin’s collective success is not an exception to the rule, but closer to the rule itself. In 2020, just before the doors to Puerto Rico’s famed party hub La Placita de Santurce. The critically acclaimed album was the highest charting all-Spanish-language album ever, the biggest streaming week ever for a Latin album, and the largest week for a Latin title sincehad many standout tracks, among day-one reggaetón fans, there was a clear favorite: “Safaera.

After their initial in-person encounters, the trio began collaborating, leading up to “Safaera” and Jowell & Randy’s latest album,, executive produced by Bad Bunny himself. The collaborative album was born out of a drunken conversation at Bad Bunny's birthday party, where the multi-hyphenate offered to work on the project himself, says Jowell.

 

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