Instagram Threads: More Boring Than Twitter, Only Slightly Better Than Instagram Itself

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Threads, Instagram’s makeshift Twitter replacement has emerged at last—and has already racked up some 30 million signups, according to Mark Zuckerberg.

is the supposedly built-in network that awaits you on Threads: With one tap, you can send a mass request to follow everyone whom you already follow on Instagram. Less seamlessly, you then have to individually approve everyone requesting to follow you.

The Threads interface is extremely Twitter-like, of course. You can “heart” a post, reply, and repost it not only to your Threads feed but also to your Instagram Feed and your Instagram Stories and, hilariously, on Twitter itself. . During my cursory spin on Threads, the only thing that surprised me was the clunkiness of the layout, as if Instagram—birthplace of—couldn’t figure out how to work with so much white space.

on there than what is—for now. Without bots or trolls or a crystallized top film of brands and ads, there’s relief—and a tantalizing promise of somethingcivilized. But the familiarity can overwhelm. At least for now, Threads essentially confines you within your established Instagram network, which is as comforting as it is, well,Imagine sitting through a roll call of your entire contacts list .

The irony of Threads is that it’s not so much succeeding at replicating the experience of being on Twitter as it is proving how utterly hostage-esque the experience of being on Instagram has become. Over the past year, we’ve seen IG turn into a force-feeding nozzle trying to pump each of us into a submissive state of. The grid is only nominally more junked than Stories, where every other supposed portrait of chummy candor is sandwiched between ads that will probably follow you to your grave.

 

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