Instagram's Reels intent to fill US TikTok gap as ban moves closer

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Instagram moves to fill US TikTok gap with its new Reels feature as talks on banning the Chinese app gains momentum

In this file photo logos of US social network Instagram are displayed on the screen of a smartphone, on May 2, 2019 in Nantes, western France.

Trump has threatened to ban China-based TikTok in the United States on national security grounds, giving it until the middle of September to work out a takeover deal with Microsoft or another suitor. "Reels is a big part of the future of entertainment on Instagram," the service said. "Our community is telling us they want to make and watch short-form, edited videos."

 

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