Including a new look, Times Square ads, social sharing cards for artists and more.
This is the fourth playlist that Spotify has redesigned and put serious marketing dollars behind, after Rap Caviar, Hot Country and Viva Latino, which have all received updates over the past couple years. Unlike Rap Caviar and Viva Latino, New Music Friday won’t feature vertical videos in the playlist, which Spotify says is due in part to the lack of music videos that drop when songs are initially released and the short turnaround for curating the playlist.
New Music Friday is fully curated by humans, given the time constraints and lack of data around unreleased music,. “The way that we look at the playlisting ecosystem, the personalization is a fantastic tool that our users love, but there are also these kind of cultural moment playlists -- which are the same for everyone -- which are incredibly important for that social dialogue that happens,” Erlich says.
the first I've seen a campaign use army as its acronym
Spotify That's pretty lit👏🔥
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