Inside Proper Gnar, the First Black Woman-Owned, Beyoncé-Approved Skateboard Company

Latosha Stone first started the business back in 2013, but this summer's been an especially wild ride.

8/6/2020 12:59:00 PM

'Skateboarders, they're always so accepting of different people. It also gives you time to be on your own. You can go skating and it's just you, your board, and your thoughts.' propergnar

Latosha Stone first started the business back in 2013, but this summer's been an especially wild ride.

Jul 14, 2020 at 2:27pm PDTIt’s a drastic change from when she was younger and often the only girl—and one of the few Black people—at the skate park. She's heard people say Black girls don’t skate or Black people don’t skate, and others refused to take her talent seriously.

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But Proper Gnar’s success speaks for itself. The company now informally sponsors six different female skaters, and Stone's boards were recently featured on HBO's new seriesBetty, which follows a group of teen girls skating in New York City. As for that new generation of skaters, Stone only has words of encouragement:"It's such a neat sisterhood to get into. Don't let other people discourage you because you'll always have guys that want to say sexist things to you. It's worth it in the end."

Madison FellerMadison is a staff writer at ELLE.com, covering news, politics, and culture.This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

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Inside Proper Gnar, the First Black Woman-Owned, Beyoncé-Approved Skateboard Company'Skateboarders, they're always so accepting of different people. It also gives you time to be on your own. You can go skating and it's just you, your board, and your thoughts.' propergnar

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