Inside McDonald's response to George Floyd protests - Business Insider

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'Being silent is not an option': Inside McDonald's response to the George Floyd protests, as executives speak out and 1,100 restaurants face closures because of curfews and looting

McDonald's insiders said speaking out was the right thing to do and that being respected as a socially responsible company will have financial rewards.McDonald's executives discussed why the fast-food giant is speaking out against racism in an internal webcast this week.

Roughly 1,100 McDonald's locations had closed for some period amid protests as of Tuesday night, primarily due to curfews. About 52 locations were damaged amid looting, but no employees had been injured. As fast-food chains put out statements and make donations in response to protests sweeping the US, an internal McDonald's meeting offers a window into why brands are speaking out against racism now.

"So much of what we see online shows neighborhoods in shambles and streets on lockdown, and you will also see, obviously, a lot of political discussions," Erlinger said on Wednesday. "But we cannot forget what this is about — it is about the violence, oppression, and the pervasive injustices against African Americans that were delegitimized for far too long.

Tripplett called for McDonald's to take aggressive measures to end disparities. He said those seeking to be better allies should aim to build relationships with local institutions such as churches and senior centers, as well as provide resources for staff. "Not only is it the right thing to do, but today consumers are watching and making decisions based on how brands are acting," said Morgan Flatley, McDonald's US chief marketing officer.

 

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