Inside Lady Gaga’s Decade-Spanning Beauty Transformation for ‘House of Gucci’

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How LadyGaga transformed into infamous heiress Patrizia Reggiani for HouseOfGucci

. In recreating the real woman who upended the Gucci dynasty and plotted the murder of her ex-husband Maurizio Gucci, Gaga’s glam team needed to perfect an array of decade-spanning looks; ones that were true to Reggiani's gaudy brand of glamour and historically accurate to the style and dress of the times. More specifically, the ’70s, ’80s, and ’90s.

“This wasn’t just a period piece that spans 30 years of a woman’s life and story—she was a real person,” explains Tanno. “These things really did happen, and we really wanted to treat it as documentary as possible; studying the way she moves, the way she talks, the way she lined her lips, the way she colored her hair. All these little nuances that were very specific to Patrizia as a woman.”

To achieve their vision, Tanno and Aspiras spent countless hours doing research, creating a 500-page index and plastering the walls of Gaga’s trailer in Italy with forensic-like beauty moodboards for constant reference throughout shooting. “We wanted to capture the essence of Patrizia,” says Aspiras of their months-long preparation process, which saw him dyeing and styling nearly a dozen wigs.

Here, Tanno and Aspiras talk through bringing the beauty of Lady Gaga’s Patrizia to life in the three decades that span the film and define her story.In terms of pulling from real life, the early ’70s was the most challenging for Tanno and Aspiras because there was no photographic evidence of Reggiani before her wedding day in 1972. As a workaround, the pair looked to Italian beauty icons of the time, namely Italian actress Gina Lollobrigida, for inspiration.

As the days of disco took hold of the late ’70s, Reggiani’s beauty was appropriately dialed up—but thoughtfully so. “She's gaining power, so she tries a little bit harder with her hair and makeup; but something you need to remember about Patrizia is that she’s never as shiny as the Guccis,” explains Tanno. “She’s a little bit off, a little bit odd—that’s what we really wanted to capture with her glam.

 

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ladygaga WHAT A PERFORMANCE!!!! 🇮🇹🔥👏🏼💋 HouseOfGucci LadyGaga

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