The line, which will be called W, looks to tap into the growing market for men's grooming products.Jake Paul is entering a new arena: skin care.
W, a reference to "winning," will launch with three products: a body wash, body spray and antiperspirant deodorant. Paul said the company hopes to expand with a shampoo and conditioner, face wash and hair gel in the coming months."It's a super underserved market," he said. "I believe now that more men are caring about how they look and what they are putting into their body," he added.in recent years, the men's grooming category has seen strong growth.
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