Heidi Zak, ThirdLove’s Co-founder and CEO, says that humor is the element that’s missing from the conversation about bras. “With the vast majority of women wearing the wrong bra size, we’re thrilled to work alongside the creative masterminds at Harmon Brothers, whose humorous and relatable perspective easily takes the pain out of finding the perfect bra and giving your boobs the ThirdLove they deserve.
ThirdLove is the number one digital bra brand among millennials in the United States, according to NPD Group’s 2020. The company has found through internal research that 9 out of 10 women have some type of breast asymmetry and 70% of women are wearing the wrong bra size. Zak says the campaign “is a reflection of the frustrations that so many women have experienced with ill-fitting bras throughout their lives.” She continues, “It encapsulates ThirdLove's mission to fix these issues, ensuring every woman has access to a beautiful and comfortable bra that elevates herself and her breasts.”
Virgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp, a 4-weekVirgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp, a 4-week online course designed to help women who are ready to break up with diet culture.
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