In London, the Next Generation of Designers Are Building a More Meaningful Future

were all highlights once again at last month’s menswear shows—but also those who have the conviction to ground their operations within the city right now.showed her first collection independent from the Fashion East incubator program on Friday, and was also shortlisted this week for the LVMH Prize. Having recently received a U.K.

The conversation around the fluctuating fortunes of the big four fashion weeks will always swirl, but the brands who impressed most in London this week were those paying that little mind. Cheeringly, it’s the stiller, smaller voices that have spoken the loudest this season; those happy to cut their own, boldly new paths with a minimum of clamor or fuss.

The most obvious area in which this rings true is London’s place at the forefront of the conversation surrounding sustainability. For many, the actions taken to combat climate change by major fashion houses—largely via initiatives that are heavily publicized, but carry negligible benefits when held against the brand’s wider impact—have been met with cynicism. They can feel at best glib and insincere, at worst, a Band-Aid on a bullet wound.

OW MOY GAWD - a future with no white people

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