Ignorance Is Bliss: Why People Avoid Bad News

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If you carried the gene for a fatal disease, would you want to know? Here's what your answer reveals about your psychology, says EM_Krockow

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Based on people’s information preferences, psychologists broadly distinguish between so-called information seekers and avoiders. The existence of information avoiders seems puzzling at first, because choosing to ignore potentially helpful information—even if unpleasant—could be deemed irrational. So what are the reasons for avoiding bad news?belief-based utility

. The model states that people derive value not just from tangible outcomes such as the ability to change retirement plans based on life expectancy. Instead, beliefs or knowledge about their future may matter just as much. For some, the unpleasant and distressing knowledge about a fatal disease, for example, may cause more pain than could ever be compensated for by the opportunity to adjust consequent life choices.

Returning to the initial question, what would your answer be? Are you an information seeker or avoider? Information preferences are likely to be influenced by the distress experienced when receiving bad news, and this in turn may be linked to certain

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EM_Krockow Would you want to know how low your public pension will be? Avoidance of bad news has also a huge negative effect on retirement saving as most people still rather think they will be able to live on public pensions alone. irrationalretirement

EM_Krockow people with incurable diseases altering life choices to make the most of a short life is great. An alternative scenario, e.g. Someone with the warrior gene could potentially alter perceptions of self resulting in changed behaviour for the worse, internally rationalised by biology

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