Usually a harbinger of Oscar season, the 2021 edition of the show on Monday night will be an early sign of how to hand out film statuettes and pay tribute to creative luminaries during Covid-19.
The new name, which Sharp said would generally be shortened to The Gotham, speaks more directly to the group’s year-round mission as well as its role in producing the Gotham Awards. Branding agency Love + War was brought in to spearhead the rebrand. “No one’s really had to fully execute” a film awards night, Sharp said. “We’re kind of on the frontier.”
Especially given the cavernous interior of Cipriani, a lavish, mid-19th-century bank building with 70-foot-high Wedgwood ceilings, “we feel confident about it,” Sharp said, noting he plans to be physically onsite. “We’re going to give it a real go. We have the time and the opportunity and it is important to acknowledge this extraordinary period.”
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