. I've been using it since last March, and you know what? I'm just going to say it: It's hands-down the best mascara I've ever used.
Based on the outer appearance of its brush, this might look like a good albeit average mascara — but it's what's inside that makes it so effective. "We've inserted a magnetic core in the middle of [the brush]," says Julie Bell, the former Benefit executive vice president of global marketing, who oversaw the creation of the mascara.
So every time you use it, the brush is evenly coated in just the right amount of mascara. I should also mention that Benefit has patented its wiper and magnetic brush technology, so it's very unlikely that you'll be seeing similar mascaras hit the market any time soon.
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