I've spent most of my life feeling uncomfortable in a bathing suit. For as long as I can remember, any time I’d put one on, the material felt too tight, my hips felt too big, and my thighs rubbed together.
One day in 2017, while recording an Instagram Story, I started talking about my avoidance of bathing suits. I explained that I was starting to feel like I was missing out on fun at the beach and pool because I refused to wear a bathing suit. I was also wondering about the message this sent my daughter, and I knew I didn’t like the negative internal thoughts I was having about looking"bad" in a bathing suit.
So I decided I would, in fact, take a picture in a bathing suit and post it online. I assumed it would just be one time – to say I had done it. So I searched long and hard for a suit I felt great in. Once I found a hot pink one-piece that I loved, I called up a friend who’s a photographer and asked her to take some pictures of me by her backyard pool.
Let’s just say – the post made quite a splash. The reaction was the biggest I’d ever had. Hundreds of women cheered me on, and it became obvious that I had touched a nerve. I clearly was not alone in my insecurities. It turns out, a ton of us have been hiding at the pool and beach – or not putting on a bathing suit at all - and nearly all of us are sick of that.
My biggest fear was that nobody would actually do it, so I had a few friends help me launch the effort. But I didn’t need to worry. The campaign quickly took on a life of its own. One year later, women from all over the world are still posting pictures of themselves in a bathing suit and with the #justwearthesuit hashtag.
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