When I found out FX created a TV series for Hulu about America’s 1970s movement to ratify the Equal Rights Amendment, I squealed with excitement in a way that’s both endearingly genuine and painfully nerdy at the same time. As a feminist writer and activist, I’ve idolized second-wave feminists like Gloria Steinem, and now Hollywood was serving them up to me on a primetime platter. From my comfy couch in quarantine, all signs pointed to Mrs.
From ad campaigns to political parties, empowering women is held up as advancing us closer to gender equality, while often simultaneously opposing any real means to achieve it. Women’s empowerment campaigns and ideologies can represent some of the most insidious anti-feminist propaganda. The brand of power these campaigns promote is largely limited to rights and privileges benevolently granted by existing social, political and economic structures.
She turns the public tide against Equal Rights Amendment ratification by scaring her base of mostly upper-class and middle-class housewives with predictions that conservative values will be the price paid for constitutional protection. Most devastatingly to Equal Rights Amendment ratification, and generations of women to come, Schlafly transforms constitutional gender equality from a bipartisan issue of basic fairness into polarizing partisan politics.
““Things have certainly changed since the second wave of feminism, but Mrs. America makes clear that things have also stayed the same.”
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