To top it off, as Kandie sprinted up the home straight to take victory, he was called “Kandie Kibiwott.” Imagine an NFL announcer saying “Brady Tom” or an NBA announcer saying “James LeBron”—that would be the start and end of their work in the sport. But in running, we continually accept sub-par announcing that lacks not just enthusiasm, energy or insight, but even basic knowledge about the sport.The broadcast wasn’t all bad, of course.
The best announcers—I’m thinking of Tim Hutchings, Steve Cram, Paul Swangard—live and breathe the sport day in, day out. They forge relationships with athletes, agents and coaches, research meticulously and, come race day, they’re able to not just inform us what’s happening, but how, andThey entertain us, enlighten us, bringing us behind the performance and teaching us about the people, unveiling the athletes’ stories as the race unfolds before our eyes.
Another example: During a top-level track meet on the European circuit in 2020, the announcer laughed as he said you can tell the pacers were pacers due to having “much more muscle mass” than other competitors in the women’s 1500 meters. What he said might have been true, to an extent, but to giggle about athletes’ body types showed a total lack of understanding around issues in this sport that are not as prevalent elsewhere.
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