Jelly shoes. JNCO jeans. Juicy Couture tracksuits. Ugg boots. Over the decades, any number of fashion pieces have enjoyed their moment as an “it” item. Now we’re in the era of must-have water bottle.
Ella Lin Espinosa, a Newport Beach sixth-grader, with her Hydro Flask bottle at Corona del Mar State Beach. It was a Christmas gift. He didn’t like his Klean Kanteen either. Its lip was the wrong shape for him, so water would dribble on his face, he recalled.They moved to Bend, Ore., where outdoorsy culture thrives, and their bottle was a hit at farmers markets in the area. Campers and hikers flocked to it.
Then things really got huge. In 2016, consumer products conglomerate Helen of Troy swooped in, acquiring Hydro Flask for about $210 million. With its infusion of money, extensive relationships with manufacturers and ability to strike big sponsorship deals, Helen of Troy — whose stable of brands also includes Pur water filters, OXO kitchenware and Revlon hair tools — propelled Hydro Flask to dominance.
The brand offers a wide variety of shapes, colors and stylish patterns, but its flagship bottle has a narrow mouth. “I think S’well made a big mistake,” Pechmann said. You “couldn’t really fit an ice cube in them,” and the bottles were small enough to fit inconspicuously into backpacks.“People aren’t putting [Hydro Flasks] in their backpacks,” she said. “They’re carrying them separately.”
The brand has especially found love among “VSCO girls,” young women who embrace a beachy, easygoing, 1990s-inspired aesthetic. Named for photo-sharing app VSCO, the trend has social media in its DNA, which pumps a steady stream of Hydro Flask pictures into the minds of people looking to see what’s cool.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How to Not Only Survive but Thrive During This Mercury in RetrogradeIt’s happening, starting February 16th. BoycottElle BoycottElleMagazine i read mercury renegade bruh
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »
How to Not Only Survive but Thrive During This Mercury in RetrogradeIt’s happening, starting February 16th. No wonder everyone around me is going crazy! BoycottElleMagazine BoycottElle
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »
Flight attendants' jobs are dangerous — to their health. The problem: youThe spread of the coronavirus and the resulting medical crisis bring to light an unmistakable truth about air travel: It’s a filthy undertaking. How about if you all bought planes that didn't cram us all in like sardines with no legroom to where fighting over some idiot reclining into your knees and you didn't give us only $2 worth of cheap food things to have on the plane ? Everyone always wants to blame me. I've never flown before, but it's my fault!? Unjust world. Welcome everyone to the world of USA healthcare! MHNursesDay hospital MedEd medtwitter NurseTwitter nursing
Source: latimes - 🏆 11. / 82 Read more »
Health officials worry as untraceable virus clusters emergeIn the coronavirus outbreak, it’s not the rising numbers that are worrying experts: It's that they can't trace where some disease clusters started. No its also the numbers. Plz stop downplaying how fast this is spreading Yeah I am very concerned about some reports from Japan, you should take a look After the news broke about the disease, WHO kept for days delaying the announcement of a public health emergency, then China had hidden the disease for almost a month. The doctors who recognized that something isn't right were gagged. The doctors know from which hospitals the
Source: ABC - 🏆 471. / 51 Read more »
The Pleasure of Defying Food FashionsLike high school, food trends breed a boring culture of conformity—especially when foods like kale and quinoa are labeled as super-healthy, writes kitchenbee KitchenBee Kale and quinoa are disgusting. Bring on the pasta and the steak!
Source: WSJ - 🏆 98. / 63 Read more »
Nordstrom Is Making Resale Feel...Chic?See You Tomorrow, a six-month pop-up, stocks 'pre-loved' pieces by the likes of Gucci and Sandy Liang.
Source: wmag - 🏆 723. / 51 Read more »