Hunter Schafer is the New Global Brand Ambassador for Shiseido Makeup

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'I want to bring more visibility to the notion that you can move beyond one beauty ideal or standard,' HunterSchafer says of her goal in her new role.

The 20-year old trans actress and artist has skyrocketed into the public eye this past year, largely thanks to her role as trans teen Jules Vaughn on HBO’s, in which she stars alongside Zendaya. She’s also a favourite in the fashion industry, having walked the runways for the likes of Dior, Rick Owens, Marc Jacobs and Miu Miu.

James Boehmer, the global artistic director for Shiseido makeup, praised Schafer saying, “She really represents the current zeitgeist of beauty in that there are no rules, no boundaries and no restrictions.” He continued, “Similar to [the brand], Hunter is both modern and timeless. She continues to write her own narrative, which is what we encourage people to do with makeup.

 

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