Humans at the Center of Innovation

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'If somebody’s really passionate about what they’re doing, it comes through. I don’t care what you say. It’s how you make the person feel on the other end of the table.'

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TweetShareShare As part of our Founders + Funders NYC 2019 summit, held on November 8th and co-organized with Seneca VC and SheWorx, we brought together an exciting group of startup founders and investors for a day of learning, networking and growth.

We talked more about this philosophy with Harnett, along with why NYC presents a unique competitive advantage within this context, Direct-to-Community as the next DTC, making a good first impression, and hacking your calendar. So when we talk about humans being at the center of innovation, we think about what the human trends are, the human problems that people are facing. And that should be at the center of the technology that you’re building. The technology shouldn’t be driving the business, the human challenge should. At that point, technology is facilitating the flow of commerce and the flow of frictionless pain points.

My goal was to find a framework that looks beyond the resume, because I think it’s very difficult to know who somebody is if you’re looking at the attributes from a resume. It tells a very, very small portion of who that person is. First, all the other industries that New York has been known for are coming into the startup ecosystem. For the first time, people have realized you can disrupt an incumbent. You can be in New York and survive as an entrepreneur. You can find community.

Now that the advertising model is breaking, you need a lot more for your product than just to sell one unit. You need to know who the cohort is that you’re selling to, what community it is that you’re resonating with, and how that community is changing over time. Where you could’ve had razor blades for one community, and I could have grown, it might plateau.

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