Hulu Targets `Streamers of Tomorrow' as It Seeks Candidates With Metaverse, NFT Backgrounds

The streaming platform’s Jan. 14 job listing signaled the company’s interest in crypto tech.

1/15/2022 10:34:00 PM

NEW: Hulu looks to hire brand manager for help breaking into NFTs and the metaverse by elitanjourno

The streaming platform’s Jan. 14 job listing signaled the company’s interest in crypto tech.

Jan 15, 2022 at 7:20 p.m. UTCUpdatedJan 15, 2022 at 7:32 p.m. UTCHuluHulu is looking for help breaking into crypto, non-fungible tokens (NFTs) and the metaverse to target “the streamers of tomorrow,” according to a newjob posting.The streaming platform is hiring a “culture trend marketing manager” to help the company “break through into other spaces outside of streaming,” with a background in “metaverse and/or crypto and NFT platforms” a plus, according to the listing.

The company cited how younger demographics are consuming content in less traditional ways, identifying crypto and the metaverse as an emerging market.Hulu’s parent company, Disney, is eyeing the metaverse in a similar way – in a recentjob posting, the company identified NFTs and augmented reality as key emerging tech trends to watch.

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