Hudson's Bay is Bringing Back the '90s With The Nostalgia Project

Ah the ’90s. A time of boy bands, oversized scrunchies and Lip Smackers – truly a time to be alive. And now, you can bring that Backstreet Boys-level energy into 2020 thanks to Hudson’s Bay newest installation, The Nostalgia Project.

Popping up in the Bay’s Toronto, Montreal and Vancouver stores, The Nostalgia Project features a curated edit of the decades most-wanted items, including Fila tennis skirts, baby doll dresses, jelly shoes as well as the aforementioned hair accessories and chapsticks. Plus, television and movie faves like Jurassic Park, Care Bears and Hello Kitty will be reimagined for modern day via a collaboration with Italian streetwear brand GCDS.

Additionally, the pop-ups will be home to a collection of clothing and accessories from Capsule 98, the brainchild of former FASHION staffer Randi Bergman. Capsule 98 began on Instagram before becoming a podcast and then a website dedicated to all things ’90s nostalgia. Given her penchant for the decade, Bergman’s collection includes dresses, top, co-ords and accessories “inspired by costumes in iconic films from the decade.

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