Let's say it's 2021. Scientists have already developed and marketed a vaccine for COVID-19. Now they face a new problem - convincing people to actually get vaccinated with it. A Gallup Poll last month found that more than 1 in 3 Americans would not get an FDA-approved coronavirus vaccine, even for free. Psychology professor Dolores Albarracin studies behavior and medicine at the University of Illinois at Urbana-Champaign.
DOLORES ALBARRACIN: Well, I think it's completely normal. And we should all be looking at side effects for any pharmaceutical product that we consume, right? So among those who hesitate, 60% fear side effects; 37% are not afraid, but they just don't think it will work. And then you have 20% who are the staunch opposers - so the anti-vax group, and that's a small group.
CORNISH: Wait. So help me understand this. Essentially, if someone sees anti-vaccination social media posts, that can actually influence their own decision about whether or not to accept a vaccine? CORNISH: What does all this mean for the public information campaign? How should authorities, public health officials, go about trying to convince people to embrace a vaccine, should one come along?
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