“Hey, everyone, we’ve got some new cameras and stuff.” Photo: Apple This afternoon, the smartphone maker Apple announced an exciting lineup of new cameras, available to the public later this month. There’s a wide lens, there’s an ultrawide lens, there’s a telephoto lens, and there are lots of mega-pixels. One of the cameras is now capable of shooting slow-motion video. Overall, Apple’s camera slate is looking very impressive.
It’s no secret that Apple hardware announcements are very boring. That’s fine: It’s a testament to the iPhone’s influence and ubiquity that it has hit a wall when it comes to “game-changing innovation” or whatever. Now that a lot of software is cloud-based, spec bumps matter less and less, so long as you have an internet connection.
I kid on that last one, but since Apple is refashioning itself as a services company, its most interesting and unpredictable announcements come from the new things its offering, not just riffs on an old tune. One could argue that today’s most interesting announcement was not that the new iPhone 11 Pro would have three lenses, but that Apple’s streaming service was launching this fall and would only cost five bucks a month.
There are ways to make software-based livestream interesting, but the clearest example of this is Nintendo’s Direct livestreams. Every so often, the company hosts a livestream and reveals what new games and software updates are coming down the pipeline. These livestreams generate internet chatter in the same way that iPhone keynotes used to.
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