How to Make Tech Keynotes Exciting Again

Hardware announcements matter less in a software-powered world.

11.9.2019

If you're bored by iPhone announcements, check out a dev-conference keynote instead and glimpse the future. bafeldman writes

Hardware announcements matter less in a software-powered world.

It’s no secret that Apple hardware announcements are very boring. That’s fine: It’s a testament to the iPhone’s influence and ubiquity that it has hit a wall when it comes to “game-changing innovation” or whatever. Now that a lot of software is cloud-based, spec bumps matter less and less, so long as you have an internet connection. The camera being the focal point of every iPhone unveiling from now until the end of time, it seems, is largely because the camera is the last component that could be meaningfully improved upon from a hardware perspective. (That is, until whatever game-changing thing I’m not even capable of foreseeing comes along.) The iPhone keynote is now a predictable snooze fest, and has been for a bit

I kid on that last one, but since Apple is refashioning itself as a services company, its most interesting and unpredictable announcements come from the new things its offering, not just riffs on an old tune. One could argue that today’s most interesting announcement was not that the new iPhone 11 Pro would have three lenses, but that Apple’s streaming service was launching this fall and would only cost five bucks a month.

There are ways to make software-based livestream interesting, but the clearest example of this is Nintendo’s Direct livestreams. Every so often, the company hosts a livestream and reveals what new games and software updates are coming down the pipeline. These livestreams generate internet chatter in the same way that iPhone keynotes used to. What’s key is that Nintendo gives concrete release dates for new things, while in contrast, developer conferences are often filled with prototypes, experimental creations, and vague release windows. A frustrating viewing experience.

Read more: New York Magazine

Sarah Jessica Parker, Matthew Broderick Are Reuniting OnstageSarah Jessica Parker and Matthew Broderick Are Reuniting Onstage After 24 Years Don’t scare me like that

Apple Announces Collection of New iPhones at Keynote EventTech giant Apple has today unveiled the newest additions to its iPhone family at the highly anticipated keynote event in California.

How a single index card helps the president of the New York Stock Exchange keep her chaotic day in checkStacey Cunningham has made high tech the focus at the New York Stock Exchange, but uses an especially low tech technique for managing her time.

From Roy Rogers to Lil Nas X: The Wild Western Story of Nudie SuitsHeavily embroidered ‘Nudie’ suits, a favorite of Gene Autry and singing cowboys, have again found an audience with bold grooms and rappers like Lil Nas X and Post Malone. Sure, but did anyone stop and ask if they *should*? I believe m_millsey started this trend 20 years ago. NudieSuits Nope.

Highly anticipated Apple event kicks off with big announcementNEW: Apple CEO Tim Cook kicks off company's annual event with news about the app store and seventh generation iPad and Apple Watch. Follow along for live updates: He looks a lot like that Tim Apple fellow trump talked about. and absolutely no one cared!

StubHub President Sukhinder Singh Cassidy Joins Billboard Live Music SummitTechnology veteran and StubHub president Sukhinder Singh Cassidy will join Billboard's keynote interview series at the Billboard Live Music Summit, Nov. 5-6 at the Montage in Beverly Hills, California. sukhindersingh 🙏🏽🙏🏽🙏🏽

Write Comment

Thank you for your comment.
Please try again later.

Latest News

News

11 September 2019, Wednesday News

Previous news

https://ew.com

Next news

HuffPost is now a part of Oath
Previous news Next news