Here's how to earn more with powerful shifts in mindset and behavior:
I speak with people every day who offer great products, services, and programs but are failing to make sufficient money. Here are top tips and strategies to help you shift key mindsets and behaviors to earn more starting this year.
, and can’t? If you know your competitive advantage, are you marketing and promoting it wherever you go? And you speaking confidently about it in the conversations you’re having with potential clients and buyers, or are you afraid you’ll sound “pushy,” “salesy” or like a braggart?
I’ve seen thatwe can indeed speak highly of what we doand how we do it and communicate the wonderful outcomes clients and others can achieve in working with us, without exerting what we feel is unwanted and undue pressure and making our potential customers feel “less than” if they don’t have the means to buy our services and products.
A failure to realize that inadequate pricing will generate other problems for you and your businessYour prices reflect your value, expertise, know-how and your status in your field. If you chronically undercharge, or can’t figure out the appropriate pricing for the services you deliver, what message do you think that gives prospective customers? Do you want to attract only customers who will pay bottom dollar?
Thinking you’ll get more great clients and customers this way, you’re missing a critical point—people who underpay you will also generate other types of stress, strain and resentment in you that will taint the process of serving them.This is a boundary issue
and if you don’t have strong enough boundaries to charge prices that reflect the true value of what you provide, you’ll end up feeling burnt out, unhappy in your work, and angry at the very people you want to help.Mistaking pricing as the most important driver in their business
People who undercharge also tend to think that pricing is what brings in customers, and often neglect critical endeavors like marketing, promotion, social media engagement, publicity, events, thought leadership, giving great content, networking, affiliate and referral partners, and more. In short, they don’t know how to market their work or generate more business, and rely solely on word of mouth. When you fail to promote and market your business in important ways, the sphere of the potential customers (and qualified leads) you have access to will be too small to attract clients who can and want to pay what your work deserves.
Vagueness about your financials and the numbers Read more: Forbes »
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How To Earn More With Powerful Shifts In Mindset And BehaviorI speak with people every day who offer great products, services, and programs but are failing to make sufficient money. Here are top tips and strategies to help you shift key mindsets and behaviors to earn more starting this year. Boy did I misread 'powerful shifts'.
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