How To Decide What Deserves Your Brand’s Charitable Contributions

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With so many incredible causes out there, how do you determine where to route your brand’s charitable donations?

, a charity that teaches children about free enterprise and what they can do around the world. I’ve been fortunate enough to judge Enactus competitions, and I’m always amazed at what the college participants do — and forever grateful to play a small part in making life better for others.

If you’re eager to give back but not sure which charities need your help most, ask yourself the following questions. Your answers will help guide you to the right nonprofits. From that point, the sky’s the limit in terms of when, where, how, and how much you and your team members contribute.You’ll feel much more connected to a charity if it aligns with something that matters to you or your corporation. As I said, I am a sucker for a good children’s cause.

Not sure how to find these facts? Many charities issue annual reports. Others have transparent websites. Of course, there’s nothing wrong with double-checking with CharityWatch, the Better Business Bureau, or other objective sites.Do charities need money? Absolutely. However, many nonprofits could also use other help. is a prime example: Without volunteers to build homes for families in need, the organization couldn’t do its work.

 

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