How To Build A Company That Gets The Attention Of Investors

How To Build A Company That Gets The Attention Of Investors

9/27/2021 8:28:00 AM

How To Build A Company That Gets The Attention Of Investors

Finding the right investors to back your company, especially in the early days, can accelerate your path to success. Here's what you need to do to secure an investment.

Perfect your pitch.You won’t have long to capture an investor’s interest, so you have to have a strong and well-delivered pitch. You don’t need a fancy slide deck or elaborate presentation, what you need is a rock-solid pitch. A strong pitch can stand on its own, and simply be supported by slides or other visuals. Your goal should be to create a pitch so strong that it doesn’t require visuals to convince an investor to come on board. Spina pitched his company to Vaynerchuk over the phone, and his pitch was so compelling that that call was all it took for Vaynerchuk to become a

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.  Find the right connections.Like nearly everything else in business, it’s all about finding the right connections and not being afraid to reach out. Spina did this by reconnecting with a former employee that he hadn’t seen in close to six years. That employee ended up having a direct connection to Gary Vaynerchuk and was able to make an introduction.

While you may not be able to find a direct connection so easily within your immediate network, you might be surprised by who’s connected to who in your extended network. You’re likely only a few degrees of separation away from someone who would be a great investor. Work your way up the chain, asking people to make introductions for you, and don’t be afraid to be persistent. Remember that every time you’re reaching out and making a new connection, that’s another person who now knows about your company and could potentially link you up with someone you weren’t even aware of.

Never hesitate to ask for something.“You don’t get what you don’t ask for,” says Spina. “Just go out and ask, you have nothing to lose.” After all, the worst thing that could happen is being old ‘no’, and the best thing that could happen is a major investment in your company. Quite frankly, getting told no isn’t entirely a bad thing – it simply means you need to refine your pitch, get clearer on your messaging, or find someone who’s more aligned with your mission. ‘No’ is a learning tool if you take the time to reflect on the reasons behind it.  

Just get started.“If you have a vision and you believe in something so much, you should absolutely go after it, regardless of who might tell you it's not a great idea. All you have to do is get started. You can figure out how to take the next steps as you go,” advises Spina. Once you take the leap and get things started, you’ll have more energy and drive to keep the momentum going.

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