Here's how this physician created an esports branding and marketing company:
Melita Moore, sports and e sports medicine physician and founder of Levels Unlocked, helps athletes and gamers both on the medical and branding aspects of their careers.
As she transitioned in her career, she secured a position at MedStar Health in Washington, D.C. Under this new role, she became the team physician for the WNBA Washington Mystics, the NBA G League Capital City Go-Go and the NBA 2K League Wizards District Gaming. Being a team physician for the gaming team led Moore to conduct thorough research on the gaming industry and best practices for treating professional gamers properly, making her an expert in the field. Two years ago, while
Aerial Powers, WNBA player and gamer, played for the Washington Mystics, she and Moore struck up a conversation about gaming. Moore shared her involvement in TwitchCon, and Powers shared how she wanted to build her brand around being a professional basketball player and gamer. From that conversation, Moore launched Levels Unlocked Enterprises to help Powers sign endorsement and sponsorship deals in the industry.
In March, Moore stepped down from her role at MedStar Health to focus solely on her entrepreneurial endeavors. In addition to expanding Levels Unlocked, she’s also focusing on her 501(c)(3) Health-e-Gamer Foundation. “I had an awakening when I was in the WNBA bubble last summer and there was a voice within me telling me that I should be doing more,” Moore explains. “I see how the Black and Brown communities are being ravished by both of these crises and the health disparities that come with that. ... A few weeks ago, there was a story that broke that uncovered the discrimination of compensation in the NFL for retired players based on their race. ...That was it for me. That was the moment that I said, ‘I must do more.’ So, I decided to resign from my hospital and teams, walk away from the only thing that I have known in my decade career and step into the world of entrepreneurship.” headtopics.com
Dr. Melita N. Moore, Team Physician for USA Water Polo, World University Games, Naples, Italy.Courtesy of Levels UnlockedMoore and her team of multicultural women executives design, market and manage personal brands for esports athletes, traditional athletes, sports medicine professionals and influencers. Additionally, she’s a board member and chair of the health and wellness commission at Global Esports Federation.
As Moore continues to transition in her career, she focuses on the following essential steps: Research is key. The more you know about the area you want to get into, the better-informed decisions you can make. Do the work. Pivoting into a new area may seem sexy until you realize the actual work that’s involved. Don’t give up right away. Focus on the outcome you want.
Be open to sharing new ideas. Receiving feedback is the only way you’ll advance and get to where you want to go.“I’ve never thought about being an entrepreneur,” Moore concludes. When you wake up and say, ‘ok, I can do it,’ that’s the resilience and self-confidence you have to have. I read a lot because this is an industry I don’t really know a lot about. That’s how I was able to have at least some of the education and some of the business language you have to have as an entrepreneur.”
I’m an international speaker, author and founder of Ready2Roar. Under my LLC, I develop leadership workshops for corporations and host the Embrace the Pivot & Ummm, No!… Read MoreI’m an international speaker, author and founder of Ready2Roar. Under my LLC, I develop leadership workshops for corporations and host the Embrace the Pivot & Ummm, No! Podcasts. For the past four years, I’ve studied how individuals pivot in their careers. Additionally, I successfully defended my dissertation making me a Doctor of Education in Organizational Leadership. My 15-year journey in the Sports and Entertainment industry includes assisting Hollywood agents and former NBA players, helping manage a boxer, involvement with the 2014 NYNJ Super Bowl and the ideation and execution of two major conferences. I have experienced many highs and lows being an entrepreneur. I take all my experiences, learn from them and help others bounce forward and embrace their pivots. headtopics.com
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