How the New Celebrity Book Clubs Are Boosting Literary Sales

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How celebrity book clubs like Reese Witherspoon's hellosunshine are boosting literary sales

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“We don’t ever option books and sit on them,” said Sarah Harden, CEO of Hello Sunshine. “Because at the end of the day, there’s nothing that makes us happier than helping an author make more money from royalties and sell their books. We also bring that life onto the screen. When we decide to option something, we put our heads down and figure out how to bring that to life.”

Celebrity book clubs are also helping draw customers to local bookstores. Papercuts JP, a small 400-square-foot bookstore in Boston, witnessed a sizable jump in online orders and walk-ins since being featured on’ Belletrist book club in July, according to store owner Kate Layte. Every month, Roberts and her partner Karah Preiss pick an independent bookstore and a book pick. July’s winner was the recent hot release “Three Women” by Lisa Taddeo.

“We’ve definitely been having foot traffic come in and say, ‘Oh, this is exactly the book I’ve been looking for, I saw you guys online,’ and then they’ll stay and buy a few other books and just really build up that rapport,” Layte said. “It’s really exciting to see the online [activity] become physical interaction.”

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