Barack Obama, Emma Roberts, Jimmy Fallon, Oprah Winfrey, Reese Witherspoon, Sarah Jessica Parker

Barack Obama, Emma Roberts

How the New Celebrity Book Clubs Are Boosting Literary Sales

How celebrity book clubs like Reese Witherspoon's @hellosunshine are boosting literary sales

15.8.2019

How celebrity book clubs like Reese Witherspoon 's hellosunshine are boosting literary sales

When author Maria Hummel’s publicist called to tell her that her novel “Still Lives” would appear as a selection on a book club started by Reese Witherspoon , she couldn’t be…

But in other cases, just being considered a celebrity’s favorite book is reward enough. Last year, Obama shared a list of some of his favorite reads on Facebook, and one pick, “A House for Mr. Biswas,” by V.S. Naipaul, saw a 2,300% increase of sales in three months, according to NPD. Luck’s club targets younger “rookie” readers, promoting classic titles like “Charlie and the Chocolate Factory” by Roald Dahl and “Gulliver’s Travels” by Jonathan Swift. For “veteran” readers, he suggests titles like “The Righteous Mind: Why Good People Are Divided by Politics and Religion” by Jonathan Haidt and “Caramelo” by Sandra Cisneros. This summer,

Celebrity book clubs are also helping draw customers to local bookstores. Papercuts JP, a small 400-square-foot bookstore in Boston, witnessed a sizable jump in online orders and walk-ins since being featured on

In the first month of releasing a new hardcover book, Layte would typically sell just three or four copies. With “Three Women,” she said that the small shop has sold at least 20 to 30 copies within three weeks.

“The whole mission of [Hello Sunshine] is putting women at the center of the story who have agency, who are not the side character, they are driving the narrative,” Harden said. “All of our book picks have that in common. Our company is founded on the belief that storytelling can shift culture, and if we can shift culture, we can shift the way that women get to walk through the world.”

Read more: Variety

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