Frankie Shop, Frankie Girl, Frankies, Lower East Side, New York, Paris, Gaelle Drevet

Frankie Shop, Frankie Girl

How The Frankie Shop Became An E-Commerce And Instagram Sensation From 2 Store Locations

6.11.2019

If you scroll Instagram to feed your love for women’s fashion, chances are high you’ve come across one of your favorite influencers donning a Frankie Shop item (or three), along with the #frankiegirl hashtag included proudly in the caption.

Two years after opening its doors in 2014, Frankie Shop launched its e-commerce site on Thanksgiving weekend, making the brand-with-buzz available to shoppers worldwide. The Frankie Shop has also since crossed the pond with a second brick and mortar location in Paris, in founder Gaelle Drevet’s native country.

The truth is, having a collection with a tightly curated supply is a logical tactic: not only is it cautious, but it also allows Drevet to test customer reaction of the more “trend-curious” items

, to fashion entrepreneur. Can you tell me about your career background?

When we got back from India, we realized it wasn’t going to be that easy to oversee production there, but we definitely thought there was a niche to fulfill with small designers. So we decided to open Pixie Market – it was very much inspired by what we had seen in London at the time.

I’ve also noticed how you use the"back in stock" / drop tactic that creates even more urgency. And of course, your items are super on-trend and desirable. It is brilliant!

Frankly, Frankie Shop is a small company, so the reason you have “back in stock” to begin with is because I couldn’t afford to buy so much stock with one given style. I was taking a chance – how do you know that one product is going to be a hit, right? You don’t. You trust your gut and you go with it, but I always started small and checked if our customers liked it. Nowadays, I do get more stock but somehow I’m always careful.

I always wondered whether the business women we collaborate with liked the word ‘influencers’. I guess they are that, of course, by definition, but the truth is that they are women with a very strong sense of style and that’s really the bottom line. They just know how to put clothes and accessories together in a way that is inspiring. It might not be everyone’s style, but they usually understand what Frankie is about and vice versa.

What is the rationale of having your two brick and mortar stores in NYC and Paris? Is it because they are each the fashion capitals in North America and Europe?

Campaign image, Frankie Shop, Photo credit: Beste Zeybel

In today’s digital age, why was it important for you to also have a physical presence?

This is a tough question, but to be honest it comes down to these basic principles. Be able to multitask, work hard and always believe that everything is possible, and love what you do.

What’s coming up for Frankie Shop, in 2020? Any new store openings or key partnerships, for example?

Read more: ForbesWomen

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