How Targeted Advertising on Social Media Drives People to Extremes

The following essay is reprinted with permission from The Conversation, an online publication covering the latest research.

Advertising to an audience of one Advertising is clearly powerful. The right ad campaign can help shape or create demand for a new product or rehabilitate the image of an older product or even of an entire company or brand. Political campaigns use similar strategies to push candidates and ideas, and historically countries have used them to wage propaganda wars.

Consequently, social media has a greater ability to expose people to ideas as fast as they individually will accept them. The same mechanisms that can recommend a niche consumer product to just the right person or suggest an addictive substance just when someone is most vulnerable can also suggest an extreme conspiracy theory just when a person is ready to consider it.

Another important part of the answer is that people seeking to radicalize others lay out trails of breadcrumbs to more and more extreme positions. The result of these radicalization pipelines is apparent. Rather than most people having moderate views with fewer people holding extreme views, fewer and fewer people are in the middle.

Targeted Advertising? Thats some sort of stalking combined with spamming? How come its legal?

yes, BLM, Antifa and white sups are good examples!

Who owns Scientific American now?

Which Kool-Aid have you been serving and drinking? so far Blue Red Green Yellow Pink Purple all have the same bigoted shit in it, drink the water of truth and stop the bullshit being fed to the people

Fükwits gotta be Fükwits

How you choose not to appreciate Islamic way to show love and affection toward Jews in texashostage. Like 9/11 in 2001 was done for love of 72 hoors, nothing about hatred. Moreover, terrorism has nothing to do with Islam.

I go with Carlin on this. People need hours of personal daydreaming time; no media, no music, no dancing images... Just time to know their own thoughts without interference. News should be limited to an hour or two a day.

Hi Sci-Am, Aren't you just a little late to this show? We know all about propaganda in targeted ads. A better use of your time would be to enlighten everyone on how to effectively de-program their brainwashed relatives and friends. [==*==]

They same way The Government Pushes Their Social Agendas!!! By constantly SHOVING IT IN YOUR FACE!!!

I looked up a $10 faucet part two years. Still getting targeted ads.

I think you misspelled Trumps Gop.

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