How Startups Can Successfully Target The ‘Hypercultural Latinx’

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Here's how startups can successfully target the 'Hypercultural Latinx':

If there’s one good thing that’s come out of quarantine, it’s that I’ve been able to spend more time scouring the internet for data on U.S Hispanic growth than I’ve spent learning to cook banana bread or find a new hobby. I’ve discovered what I’ve always known: corporate businesses have consistently failed at engaging the Hispanic youth. After all, just ask your nearby Latinx gen Zer or young millennial what brands full heartedly “get them”.

As a Latina investor in Silicon Valley and Hypercultural Latinx myself, I think this presents a huge opportunity for entrepreneurs to build around this U.S. Hispanic sub-community. So, what does it take for a startup to target this hidden giant? Authenticity, a team with shared life experiences, and creative customer acquisition. This word gets thrown around too easily and inaccurately.

 

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We don't like or use the word Latinx Please STOP

First of all, start by not saying Latinx

How to appeal to a large diverse group of people? Lump them all together and act like they’re all the same!

How can you be hyper cultural Latinx when latinx is literally a non cultural term. It’s completely US made & doesn’t exist in most, if any, Latin countries.

There is no such thing as “Latinx”, that is a made up word by white liberals to chain the Hispanic community!!!

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