How Spotify hopes to win the podcasting wars

technology for podcast publishers and advertisers seeking targeted slots on podcasts. It offers podcast hosting, distribution and ad-insertion tools for podcast publishers like ESPN and The Wall Street Journal, and advertisers can use the company's technology to find audiences across the podcast content of those publishers.

After it announced The Ringer deal, Spotify CEO Daniel Ek told investors the company would continue to invest in the podcast space and sees the format as a path for growth at the company, which has to pay most of its revenue back to the music labels it licenses music from.

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