How Somsack Sikhounmuong Went From Sneaking Into Fashion Week to Redefining Fashion's Basics

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The Toronto native left a 16-year run at J.Crew to relaunch Alex Mill, where easy-to-wear staples are the name of the game — and his calling card.

Author:Maura BranniganPublish date:Nov 20, 2019In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.

"What I love about our clothes is that you can wear them any way and they lend themselves naturally to serve your interpretation," says Sikhounmuong. "I saw a girl the other day wearing a black jumpsuit with a blazer over it. From the back it looked like nothing, but from the front, I was just like, ‘That is cool.'"

Just being outside with these models and editors, so many of them looked so good without trying very hard. They were working and they were still stylish. So the idea of real clothes and real uniforms has informed a lot of what I do or what I've done in the places I've worked. But especially at Alex Mill now.

Both require very different creative muscles. Oftentimes with accessories, it's the icing on the cake. But with apparel, it's the batter that goes into the cake. And women shop very differently for each thing. Women will save for a great, great, great bag. The idea of bringing value to people with great quality, whether it was apparel or accessories, was always the thing we focused on. And it's still the same thing we do now.

After leaving the company, you took some time off before teaming up with Alex Drexler to relaunch Alex Mill and expand into women's. How did that opportunity come about?

 

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